Market Entry Strategy and Setup

Distribution strategy development

  • Competitive analysis
  • Strategy for new market entry
  • Growth strategy in existing markets
  • Distributor & retailer communications strategy
  • Optimisation of product flow

Infrastructure setup

  • Client setup
    • Telephone system
    • Email
    • Accounting
    • Order management
  • Staff training (products and strategy)

POLISHING OF CONTENT

Content Development and Polishing

  • Existing content structured using PIM/product data hub (PDH)
    • Product copy, images, videos, certificates, keywords, dimensions, weights, packaging
  • Existing content edited and adapted to appropriate distribution channels
  • Keyword generation optimised for channels
  • Generation of interfaces with specific distribution channels
  • Incl. implementation of first distribution channel
    • e.g. amazon.de/amazon.fr/amazon.es/amazon.it

ORDER MANAGEMENT

  • Incoming orders processed completely – through to logistics handover
  • Inventory
  • Warehouse communications and control
  • Management of appropriate distribution centres (e.g. Amazon seller account)

ACCOUNTING

  • Cost centre accounting
    • Profit
    • Marketing charges
    • Conditions
    • Accounts receivable managed

SALES & MARKETING

  • Accounts continuously managed and optimised
  • Marketing strategies (e.g. AMS campaigns) developed and implemented
  • Competitors constantly monitored and marketing strategy adapted

CUSTOMER SERVICE

  • Questions answered
    • by email and phone
  • Review management

SALES CHANNELS

  • Amazon* Setup fee (one-off)
    • .de Price depending on scale of project
    • .fr Price depending on scale of project
    • .it Price depending on scale of project
    • .es Price depending on scale of project
    • .co.uk Price depending on scale of project
    • .in Price depending on scale of project
    • .usa Price depending on scale of project
  • Tmall Price depending on scale of project
  • eBay Price depending on scale of project
  • flipkart Price depending on scale of project
  • and many more

MEDIA DEVELOPMENT

  • Professional video and photo shoots – following script
  • Blogger style or conventional
  • Product photography
  • Photo editing

SOCIAL MEDIA SUPPORT

  • Definition of target group
  • Setup and management of social media channels
  • Content generation and management
  • Campaign management
  • Online marketing (Google Ads, promotions, etc.)

ONLINE SHOP

  • Setup of own online shop

CI/CD

  • Corporate identity
    • Market and target group analyses
    • Branding strategy/core development
    • Logo development
    • Definition of individual characteristics and features
    • Definition of vision, mission, core values, communication themes, guiding principle
    • Market positioning
  • Corporate design
    • Central idea
    • Mood board
    • Typography (selection)
    • Colours
    • Layout principles and design specifications (style guide)
    • Layout templates for selected media

LOGISTICS

  • Tailored solutions from storage and labelling to drop shipments
  • Importing & Exporting
  • Shipping & Door to door delivery

TRANSLATIONS

  • Product descriptions
  • Company presentations
  • Bullet points
  • Keywords
  • With the help of our Translation Butler
    • incl. adaptation of texts to appropriate market